As a marketing professional I research human behavior using both secondary and primary research in order to understand what makes different audiences unique, and motivates them to act and think a particular way. As a gen-Xer I’ve been at it awhile and have seen multiple paradigm shifts with respect to our marketing tools and how we communicate with each other. It is my hobby to stay on top of the media and communications platforms US citizens have at their fingertips to reach, entertain, inform, education and sell, and understand how they impact our perspectives, relationships and choices.

Every generation comes with a different lense based on their life experiences. The weekly essays are intended to both entertain, and illustrate my unique perspective as a Gen-Xer that grew up the 70s and 80s, launched my career in the 90s, and raised a family as the internet came to life for everyday people through my life stories. But should be viewed with an understanding of my personal biases below:

1. I am a proud democrat that wishes there was a viable third party
2. I am a non-Christian that loves to celebrate Christmas
3. I like real data and facts, a lot
4. I am a capitalist that remains skeptical of neoliberalism
5. My mind can be changed with context and provable data points

I hope you enjoy, and if you’re a fellow Gen-Xer, or anybody really and can relate please spread the word.

spread the word.