I’m a retired gen-X marketer and technologist turned truth activist.
As a marketing professional I researched human behavior using both secondary and primary research in order to understand what makes different audiences unique, and motivates them to act and think a particular way. As a gen-Xer I’ve been at it awhile and have seen multiple paradigm shifts with respect to our marketing tools and how we communicate with each other worldwide.
As a truth activist I stay on top of the media and communication platforms US citizens have at their fingertips to reach, entertain, inform, influence, educate, and sell. It was a significant part of my career to study why people do what they do, and continues to be both a passion and a hobby to understand how the media choices we have impact our perspectives, relationships and choices. But most importantly as a market researcher by background I understand the importance of facts and value data based logic. All my content is both vetted for accuracy and sourced. When its just my opinion based on lived experiences I will call that out.
Every generation comes with a different lense based on their life experiences. My essays are intended to educate, entertain, and illustrate my unique perspective as a Gen-Xer that grew up as an airforce brat in the 70s and 80s, launched my career in the 90s marketing emerging technology globally, married a Dutch guy along the way, and raised a family as the internet came to life for everyday people. Everything I write should be viewed with an understanding of my personal biases below:
- I am a Progressive that believes Citizens United needs to be overturned
- I am a non-Christian that loves to celebrate Christmas
- I like real data and facts, a lot
- I am a capitalist that remains skeptical of neoliberalism
- My mind can be changed with context and provable data points
I hope you enjoy, and…
spread the word. 